The Official jewel food trail
Live product page
Product description and info
Project Details:
Project Timeline: 1 - 2 months
Target Audience: Casual, Direct-To-Consumer
Theme: Food Culture, Celebrating 60 years of Singapore
Following SG 60, The Official Jewel Food Trail, a location-based puzzle trail set in Jewel Changi Airport, was designed to guide players through a culinary-themed journey alongside the elusive Void Deck Cat, uncovering hidden gems behind Singapore's food culture and unlocking tasty treats along the way.
My contributions:
Designed and play-tested puzzles to ensure alignment with theme and route layout.
Conducted site recce to map out game route and identify physical clue dependencies.
Assisted in refining game flow from given feedback to balance pacing, player engagement and accessibility.
Documented content updates on Google Sheets to ensure parity with game edition.
from jewel changi airport's website
From FeVER's website
hidden @ kids pop con asia 2025
Here are some snippets of the game and activities via Whatsapp!
Game start
activity/clues
Photo taking activity
Game end
Project details:
Project Timeline: 1 ~ months
Target Audience: Casual, Kids (10 years and below) Direct-To-Consumer
HIDDEN's first ever physical event booth set up at Sands Expo and Convention Centre aimed to increase company presence and sales for products such as plushies, t-shirts and casual games for families and their kids. The concept booth took about a month or two to plan, draft, and coordinate to be finally set up for the two day event on 21th to 22th June (weekend). The game took about 3 weeks to be fully playable for the days of the event.
my contributions:
Contributed to the successful launch of the company’s first-ever physical event by providing on-site support for set up and booth management.
Actively engaged visitors at booths to drive sales, encourage sign-ups, and enhance brand visibility.
My Takeaway:
My internship at HIDDEN gave me valuable hands-on experience in experiential game design. I learned the importance of thorough playtesting to identify unforeseen issues and the necessity of refining content to suit diverse audiences.
Through route and puzzle designs, I have developed stronger problem-solving and critical thinking skills. Collaborating with my colleagues through daily task tracking and weekly feedback sessions also taught me the importance of structured workflows, teamwork, and clear communication.
I had faced challenges such as adjusting designs due to external constraints, but these experiences improved my adaptability and ability to think creatively under limitations. Most importantly, the internship strengthened my appreciation for how narrative, gameplay, and real-world environments can be combined to create niche but unique player experiences.
Overall, this attachment not only deepened my design skills but also gave me insight into the experiential entertainment industry, reinforcing my passion to pursue a career in game design.
